Smart UTM for Google Adwords | MyUTM.net

UTM for Google Adwords


1UTM_SOURCE
( Platform of Traffic )
2UTM_MEDIUM
( Type of Traffic )
3UTM_CAMPAIGN
( Campaign Name )
4UTM_CONTENT
( Type of Content )
5UTM_TERM
( Keywords or Date )

Available ValueTrack parameters google-adwords

ParameterWhat it returns
{aceid}
{adgroupid}The ad group ID. (Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad.)
{adposition}A random Google-generated number (an unsigned 64-bit integer), commonly used to force the page to reload
{adtype}"For Product Shopping ads, one of the following is returned:
{campaignid}The campaign ID. (Use this when you've set up your tracking info at account level and want to know which campaign served your ad.)
{creative}Whatever you define for "[value]," if your ads clicked from a site in the Google Display Network
{devicemodel}What device the click came from: "m" for mobile (including WAP), "t" for tablet, and "c" for computer
{device}Where the click came from: "g" for Google search, "s" for a search partner, or "d" for the Display Network
{feeditemid}The ID of the extension that was clicked.
{ifcontent:content}Whatever you define for "[value]," if your ads clicked from a site in the Google Search Network
{ifmobile:mobile}What model of phone or tablet the click came from (for example, "Apple+iPhone"). Note: only available on Display Network campaigns
{ifnotmobile:notmobile}Whatever you define for "[value]," if your ads clicked from a mobile phone
{ifsearch:search}Whatever you define for "[value]," if your ads clicked from a computer or tablet
{ignore}The position on the page that your ad appeared in, with a value like "1t2"(this means page 1, top, position 2)
{keyword}A unique ID for your ad.
{loc_interest_ms}For multiple target IDs, the output shows in the following order: ""aud, dsa, kwd, pla."" For example, if you add a remarketing list to your ad group (criterion ID ""456"") and target the keywords ID ""123"" the {targetid} would be replaced by ""aud-456:kwd-123."""
{loc_physical_ms}The ID of the location of interest that helped trigger the ad. See developer website for location IDs.
{lpurl}The final URL. It will be escaped unless you put {lpurl} at the beginning of your tracking template. If {lpurl} is not at the beginning of your tracking template, it escapes the characters ?, =, ", #, \t, ', and [space].
{matchtype}The ID of the geographical location of the click. See developer website for location IDs.
{merchant_id}“pla” if the click is coming from a Shopping ad. “pla_multichannel” if the clicked Shopping ad included options for both “online” and “local” shopping channels. “pla_with_promotion” if the clicked Shopping ad displayed a merchant promotion. ""pla_with_pog"" if the click is coming from a Purchases on Google-enabled Shopping ad"
{network}The match type of the keyword that triggered your ad: "e" for exact, "p" for phrase, or "b" for "broad"
{param1}A placement category (works with placement-targeted campaigns only)
{param2}Creative parameter #1, if youre using the AdParamService with the AdWords API
{placement}For the Search Network: the keyword from your account that matches the search query, unless you are using a Dynamic Search ad, which returns a blank value. For the Display Network: the keyword from your account that matches the content.
{product_channel}The ID of the Google Merchant Center account directly owning the clicked Shopping ad.
{product_country}The ID of the product featured in the clicked ad, as indicated in your Merchant Center data feed.
{product_id}The type of shopping channel (“online” or “local”) through which the product featured in the clicked Shopping ad is sold. If an ad includes options for both shopping channels, {product_channel} will show the type of channel clicked on (“online” or “local”) and {adtype} will show “pla_multichannel.”
{product_language}The country of sale for the product in the clicked ad.
{product_partition_id}The language of your product information, as indicated in your Merchant Center data feed.
{random}Creative parameter #2, if youre using the AdParamService with the AdWords API
{store_code}The unique ID for the product group the clicked product ad belongs to.
{targetid}"The ID of the keyword (labeled ""kwd""), dynamic search ad (""dsa"") target, remarketing list target (""aud""), or product partition (""pla"") that triggered an ad.
{target}The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns)